Silentium USA: It’s Official
Things couldn’t be off to a better start this year. As the SAI Blog has touched on before, one of Shively Acoustics International’s (SAI) closest partners is automotive software supplier Silentium, an industry relationship that now stretches back more than a decade. SAI’s role has been to lead the efforts in promoting Silentium’s business on the North American market, helping to spread awareness and connect the company with automotive OEMs and suppliers. For a refresher, check this blog’s SAI Spotlight #1.
Silentium CTO Tzvika Fridman (l.) & CEO Yoel Naor (c.) with Roger last month at CES 2025 (Photo: SAI)
This presence on the continent has now gotten a big boost. Last month, Silentium USA, Inc. was created as a subsidiary of Silentium, Ltd. for engineering and business development support in North America. Plans are to locate a brick-and-mortar office in the Detroit metro area. We also are thrilled to announce that our very own Roger Shively will head this new North American entity! 🎉🎉🎉
As the supplier of ARNC software puts greater and greater focus on the North American market for expanding its brand and business, this new stateside entity establishes a foothold in the region for Silentium where the day-to-day work with manufacturers and suppliers can be carried out. Currently, Silentium is already anticipating a nomination from a Detroit-area OEM for use of the Silentium Active Noise Cancellation software with one of Silentium’s Tier One suppliers. Stay tuned for an official announcement! In the meantime, immediate plans for Silentium USA and Roger involve putting together a local engineering team.
Nothing will change at Shively Acoustics International. SAI will continue as usual and grow along with the development of this and our other partnerships. In fact, SAI is also headed to the Detroit area next month for consultations with past and future partners, big and small, that need automotive support. Next stop, Motor City!
Webinar #5 and a new-look Newsroom
Before riding off into that sunset (in a car, of course) with our good news, mark your calendars because the Audio Product Development Alliance (APDA) is back with another webinar, its fifth — and counting. Join us next Tuesday, February 25, at 12:00pm EST when the APDA goes live once more for “Supply Chain, Import/Export, and Tariffs” with Dan Digre, President & CEO of MISCO speakers. Until then, save the link and date, click the bell 🔔 to set a reminder, and watch any previous webinars you might have missed on the APDA’s YouTube channel @AudioProductDevAlliance.
Webinar
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February 25
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Live @12:00pm EST
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Webinar 〰️ February 25 〰️ Live @12:00pm EST 〰️ 👨💻 〰️
Take me to the Newsroom!
We’d also like to direct you over to the recently updated SAI Newsroom, where you can now find the latest webinar or preview the next one, among other things like a dedicated Industry Articles page with an archive of our recent written output. Speaking of which, now’s the perfect time to read its latest addition, Roger’s recap of CES 2025.
See you in the funny pages! ■
Shively Acoustics International — Modern Audio Solutions, Worldwide
