"Immersive Audio in Automobiles 2" Moderated by Roger Shively

News Blog2021

Nov 24

"Immersive Audio in Automobiles 2"

December 1, 2021 | 12-2pm Eastern Standard Time

The AES **Audio Product Education Institute**, now known as the Audio Product Development Alliance (APDA), promotes a second online session to explore Immersive Audio in automotive audio design and applications, and how these technologies enable the expansion of vehicle acoustic perceptions.
Currently on the minds for both automotive brands and consumers, immersive audio reproduction results from a convergence of multiple technologies and concepts, from multichannel playback to acoustic auralization of perceived listening spaces, to DSP enhancement of sound reproduction. **This session** explores the different ways to translate actual immersive audio content and generate immersive experiences.
Most consumers are familiar with the term “Immersive Audio” to describe what we might know as a height or channel-based, object-oriented process, which first appeared eleven years ago, and which was given some criteria standards by the Society of Motion Picture and TV Engineers (SMPTE) just a few years ago. With consumers now being offered immersive, 3D audio, and spatial audio experiences in all types of playback platforms, and with actual immersive audio formats, such as Dolby Atmos, becoming widely recognized, it’s only natural that automotive audio followed the trend, and naturally strives to take it a step further…
During this webinar, **Roger Shively** (Shively Acoustics International) will discuss how immersive audio is driving automotive audio speaker design, and how existing architectures are being used. The challenges of tuning and distributing sound for the intended experience, the role of cross-talk cancellation, content-based up-mixing vs context-based up-mixing, and how to tune the car for immersive sound formats, will also be explored. What approaches are relevant for entry, mid and highest tier systems?
To detail these topics and discuss the available technologies and solutions, **Roger Shively**, invited two key industry vendors, leading the space from different perspectives.
**Michael Fabry** (DSP Concepts) will discuss the nature of immersive content and the desired immersive experience and how we tune a car accordingly and the challenges the automotive environment presents.
**Johannes Schmidl** and **Thomas Bachmann** (Fraunhofer) will discuss how Fraunhofer Symphoria is applied to automotive audio to create the immersive audio experience in different audio system architectures, and what the future of immersive audio could be in automotive.
More information about this online event and future APDA events can be found on their website here.
Find SAI’s live tweets of this online event here.
**Previous Sessions:**
Read our blog about Immersive Audio in Automobiles Part 1 here.

The mission of the APDA Automotive Pillar is to explore and explain the practical approach and development of all the products that are conceived, planned, designed, and implemented in automotive car audio. They plan to hold an online session for Automotive Audio every month, so stay tuned for our upcoming sessions in 2022.